BLESS is a game plan. It’s the very simplified way of sharing the gospel.

But the steps to making it easy to comprehend took more thought. We wanted to make it quick to understand and easy to access. On a Sunday morning we threw the QR code up on the screen and encouraged everyone to scan it and download the phone wallpaper. We were at the start of a 3-week series that explained the steps and the outcome was over 3k people scanning it to download. We also passed out business cards and magnets as they left to have it visible in more places.

Because BLESS is a platform that they were going to build on and use for the foreseeable future I knew that it would have to work well with other designs. That added a level of complexity to the look and the direction we took the design.